One workspace.
One AI team.
A field guide to Operly's brand — the marks, colors, type, voice, and proof points that keep our positioning consistent. Operly is your AI COO, CMO, and EA: specialized agents with their own tools, memory, and the ability to take action without being asked.
Your AI COO, CMO, and EA —
working without being asked.
Cheaper than the team you can't afford.
A human EA costs $60K. A CMO costs $150K. A COO costs $200K. Your AI team costs $600 a year. Mission, vision, brand promise, and the people we're really for.
Give every solopreneur the operational firepower of a fully-staffed company.
Three specialized AI agents — COO, CMO, and EA — with their own tools, memory, and the ability to take action without being asked.
A world where running a business alone doesn't mean doing everything alone.
One workspace. One bill. Zero context-switching. The 47 tabs and 7 subscriptions collapse into one place — and the work actually gets done.
Start delegating.
Inbox triaged. Content drafted. Calendar held. Morning brief in your pocket. Operly reaches out first — on Telegram, Slack, iOS, or Android. Your team starts in 90 seconds.
Solopreneurs running a business that needs 10 people with a team of one — spending $1,200/mo on a stack that still leaves them doing everything themselves.
Not another workspace.
Operly isn't another chatbot, automation tool, or workspace. It's a team — three specialized AI agents with their own tools, memory, and the ability to take action without being asked.
Your AI COO
Runs your operations. 115+ tools across 23 categories, persistent memory, and custom personas. The agent that keeps your business moving while you're in deep work.
Your AI CMO
Creates your content. Images, video, slideshows, blogs, social posts — Veo3, Gemini, OpenAI, ElevenLabs, all included. The agent that turns ideas into assets.
Your AI EA
Protects your time. Email triage, smart rules, morning briefings, proactive outreach. The agent that reaches out first — on Telegram, Slack, iOS, or Android.
Replaces Your Stack
ChatGPT Plus, Notion AI, Jasper, Superhuman, Motion, Zapier, Canva Pro. Average member replaces 6 apps and saves $1,150/mo. One workspace. One bill. Starting at $50/mo.
"One workspace. One AI team."
A mark that delegates.
The Operly brand uses a primary logo (horizontal lockup) and three submarks. Each has defined use cases. All logos are supplied as high-resolution PNGs with transparent backgrounds in the horizontal orientation shown below.
Primary Logo
The full logo lockup pairs the gradient ring mark with the Operly wordmark. This is the default for all marketing, web, and print usage.
Submarks
Submarks are used when the full logo lockup is too large or when brand recognition is already established (app icons, favicons, social avatars, loading states). Each submark has a defined context.
Logo & Submark Usage Rules
Clear space: Maintain a minimum clear space equal to the height of the "O" in Operly on all sides. Never crowd with other elements.
Don't: Don't recolor, distort, add effects (drop shadows, outlines, gradient fills), rotate, skew, or place on busy backgrounds with insufficient contrast. Don't reproduce the icon without the wordmark unless using as a defined submark.
Minimum clear space: Maintain padding equal to the height of the "O" in Operly on all sides of the lockup. Minimum display width for full lockup: 120px. Minimum width for the icon-only submark: 32px.
File formats: All logos are distributed as high-resolution PNG files with transparent backgrounds.
Energy and trust.
Operly's palette balances energy and trust. The primary palette drives recognition and hierarchy; the secondary palette provides flexibility for backgrounds, accents, and UI elements.
Primary Palette
Secondary Palette
Gradients
A voice in letterforms.
Intro to Operly's type system — clean, modern, and highly readable at every size. Its geometric precision reflects the brand's smart, efficient personality while remaining warm and approachable.
One AI team.
Direct. Specific. Numbers-driven.
Operly's voice is short, concrete, and proof-anchored. We name names, cite numbers, and skip the buzzwords. We're talking to operators — they don't have time for fluff.
Direct
Short sentences. Concrete claims. "Cheaper than the team you can't afford." Not "Cost-effective AI solutions for growing businesses."
Numbers-Driven
$1,200/mo. 47 tabs. 115+ tools. 9 hours saved. 6 apps replaced. Specific beats vague every time.
Proof-Anchored
Real members, real names, real outcomes. "Built a complex spreadsheet in 2 minutes — Neal Jamnik." Not generic testimonials.
Confident, Not Cocky
State the capability. Don't oversell. "Three specialized agents" — not "revolutionary AI breakthrough."
Voice in Action
Same idea, two registers. Spot the difference.
One headline. Layered proof.
A primary headline, three supporting messages, audience-specific hooks, and the is/isn't list. Use them in order. Don't skip the top.
One AI team.
Audience-Specific Hooks
Speak to the specific pain. Promise the specific outcome. Anchored in real member stories.
What Operly Is — And Isn't
Hold this line in every brief, deck, and demo.
Operly IS
- An AI team — COO, CMO, and EA in one workspace
- 115+ tools across 23 categories, built in
- Specialized agents with their own memory and tools
- The agent that reaches out first — Telegram, Slack, iOS, Android
- A subscription consolidator — replaces ChatGPT, Notion AI, Jasper, Superhuman, Motion, Zapier, Canva Pro
- One bill. Starting at $50/mo
Operly ISN'T
- Another chatbot that waits for prompts
- An automation platform with nodes and flowcharts
- "AI-powered" anything
- A tool you have to feed all day
- Generic. Anonymous. Forgettable.
- The seventh tab in your stack
The look of quiet competence.
Operly's visual language communicates intelligence, warmth, and proactive energy. Every visual choice reinforces the "AI team, not AI tool" positioning.
Depth & Dimension
Layered cards, subtle shadows, and glass-like effects convey a modern product interface. Avoid flat, generic illustration. Show real surfaces, real depth.
Motion with Purpose
Animations communicate proactive energy — elements arriving, sliding in, anticipating intent. Never decorative. Always intentional.
Warm Minimalism
Clean layouts with warm coral backgrounds. Dense information with breathing room. Confident without being austere.
Dark Mode First
Dark layouts and warm coral moments use the dark navy as the default surface. Operly is intelligent.
UI Components
Standard button styles, badges, and interactive elements follow the brand palette and maintain consistency across all touchpoints — web, mobile app, and marketing materials. Buttons use Coral Fire as the primary action color, with Deep Navy for secondary actions and ghost states for tertiary moments.
Imagery Guidelines
Photography and illustration should feel modern, warm, and human. Avoid sterile stock photography. Prefer images that show real work environments, natural light, and diverse solopreneurs in action. Product screenshots should always show the product in motion.
The lines we don't cross.
Quick rules to keep Operly's identity sharp. When in doubt, return to these.